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The client, a global lab equipment manufacturer, was preparing to commercialize a new urine test product that was in the final stages of R&D. They sought to confirm the product’s value proposition through a fact-based market assessment before launching. The goal was to ensure the product’s competitive positioning and appeal in the market.

A local healthcare business in Vietnam collaborated with a Japanese government-sponsored ODA initiative to enhance bilateral cooperation in the healthcare sector. The project aimed to leverage Japan’s advanced medical technologies and expertise to address the growing healthcare demands in Vietnam. Both parties agreed to focus on developing a clinical health check service provider as the pilot project for this partnership.