Customer Insights

A global motorbike manufacturer observed a shift in consumer behavior as motorbike markets in Vietnam, Thailand, and Indonesia matured and became commoditized.

Australia is renowned for its high-quality education, attracting many Vietnamese students. To enhance cross-border collaboration, an Australian state government (the Client) sought to explore the feasibility of a hybrid online-offline training model for business development in Vietnam.

After years of establishing its presence in Vietnam, the client faced stagnant sales in its key product category. DI was engaged to diagnose the issue and devise a strategy to boost business performance.