The client, a global lab equipment manufacturer, was developing a mid-term market strategy for a new urine test product. After completing the R&D phase, they were looking to expand regionally, with Thailand as the first priority for market entry.

A global company in the retail sector, a brand company specializing in household products, was struggling with declining sales in a dynamic and competitive market. Recognizing the need for a renewed approach, the client sought DI’s expertise to evaluate the market landscape and identify opportunities for new business development.